Trump calls anyone saying ‘artificial intelligence’ ‘the enemy’ as White House keeps using the term

Executive Order Overview

President Trump signed an executive order on September 30, 2026, requiring federal agencies to adopt the term 'Super Intelligence' instead of 'Artificial Intelligence'. The order aims to shed associations with fakeness and emphasize the technology's advanced capabilities.

White House Controversy

Despite the executive order, the White House continues to use the term 'Artificial Intelligence'. This inconsistency highlights an uneven rollout, with federal agencies required to use the new terminology but not private companies.

Private Sector Adaptation

Some private companies are adapting to the new terminology, with Meta starting to use 'Super Intelligence' and Elon Musk planning to rename SpaceXAI to SpaceXSI. However, others like OpenAI and Anthropic remain committed to using 'Artificial Intelligence'.

Competition with China

Trump's position has consistently favored rapid, largely unrestrained development. The executive order reflects this stance, with the administration dismissing calls for regulation as a conspiracy that mainly benefits China.

Immediate Effects

The most immediate effect of the executive order is on federal agencies, which must rewrite documents, program names, and public communications to use the new terminology. The White House's continued use of 'Artificial Intelligence' suggests a rollout is uneven, even at the top.

Positioning and Compliance

For private companies, the picture is about positioning rather than compliance. Companies that adopt 'Super Intelligence' may gain favorable attention from the administration, but switching to the new terminology would require a costly rebrand for firms like OpenAI and Anthropic.