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October 16th 2026, 10:37 AM

XRP Community Mourns 'Wrong Billboard' Mix-Up with David Schwartz and Charles Hoskinson

XRP Community Mourns 'Wrong Billboard' Mix-Up with David Schwartz and Charles Hoskinson

Key Summary

A Sydney Sweeney billboard in Times Square sparked a viral joke between Ripple's David Schwartz and Cardano founder Charles Hoskinson, highlighting the intersection of mainstream finance and cryptocurrency. Despite no evidence of Sweeney owning XRP, the incident showcases the growing crossover between celebrity advertising and blockchain personalities.

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Precedent & Market Context

The incident marks a unique moment in the intersection of mainstream finance and cryptocurrency, with two prominent figures in the industry engaging in a lighthearted conversation about a celebrity billboard.

The Joke

Ripple's David Schwartz shared a selfie featuring a Sydney Sweeney billboard, joking that he had photographed the wrong advertisement. Cardano founder Charles Hoskinson joined the exchange with a humorous reference to XRP, saying 'I knew she had XRP.' The exchange quickly became a talking point among cryptocurrency enthusiasts, offering an unusual crossover between celebrity advertising and blockchain personalities.

Evernorth's Public Listing

Evernorth, led by former Ripple board member Asheesh Birla, recently entered public markets with approximately 473 million XRP in its treasury. The company completed its business combination with Armada Acquisition Corp. II on Oct. 9 and began trading on Nasdaq under XRPN. Its business model aims to generate returns from XRP holdings through institutional financial strategies rather than relying exclusively on price appreciation. Ripple publicly congratulated Evernorth on its listing, describing the company as an important development for the XRP ecosystem.

Conclusion

The Sydney Sweeney billboard mix-up serves as a reminder of the growing intersection of mainstream finance and cryptocurrency, with two prominent figures in the industry engaging in a lighthearted conversation about a celebrity billboard. Despite no evidence of Sweeney owning XRP, the incident showcases the potential for unexpected connections between celebrity advertising and blockchain personalities.

#XRP#Crypto#MainstreamFinance#SydneySweeney#Ripple#Cardano

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