OpenAI to test visual ads inside ChatGPT’s image generator this month

Key Summary

OpenAI is set to test a new visual ad format within its ChatGPT image generator starting this month, targeting users in the US with an initial group of advertisers. The ads will be labeled and kept separate from generated images, allowing users to view requested pictures without reshaping. OpenAI has also upgraded its measurement tools to track campaign performance and brand safety. With 1.2 billion weekly users, ChatGPT is a major advertising platform, with early partner data showing a 15.3% lower attributed cost per acquisition for WeightWatchers. The company aims to broaden access to its features for premium plan users.