Bitcoin Sees New Bull Run as Saylor Predicts $100,000 Price Tag

What Saylor Said and Why He Said It Now

Michael Saylor has declared the bear market finished. The co-founder and executive chairman of Strategy Inc. told Bloomberg on October 13, 2026, that Bitcoin has moved out of its decline and into a new bull phase, and he expects the price to climb back above $100,000.

Bitcoin Bottomed Just Below $60,000 Before Recovering into the $80,000s

Bitcoin bottomed just below $60,000 before recovering into the $80,000s. Saylor treats that low as the cycle bottom, the point where selling exhausted itself and the rebound began.

Strategy Frames Its Holdings as Digital Capital

Strategy frames its holdings as 'digital capital,' an asset base it can borrow against and build financial products around, and has been actively managing its preferred stock alongside its Bitcoin purchases.

Other Forecasters Land in a Similar Place

Geoffrey Kendrick of Standard Chartered has set a year-end Bitcoin target around or above $100,000, even with the market's recent volatility.

What This Means for Investors

With Strategy's average purchase price at approximately $75,000 to $76,000, a slide back toward the recent low just below $60,000 would put its position underwater again, testing the 'digital capital' model and the preferred stock structure built around it.

Watch the Market

Watch whether Bitcoin holds above Strategy's cost basis, whether bank adoption keeps expanding, and whether those prediction market odds drift up from about 33%.