Ondo Tokenized Stock Market Share Shrinks as Binance and Robinhood Gain Ground

Market Share Shifts

Ondo Finance's dominance of the tokenized equities market has narrowed, with its share sliding from 56% to 26% between early January and the week of Oct. 5 as new entrants such as Binance and Robinhood attracted users and capital, according to a report from DWF Labs.

Market Value Growth

An early mover in institutional real-world asset tokenization, Ondo still led the market with about $1 billion in value during the period, while the sector's total market value climbed 483% to $3.8 billion.

New Entrants Gain Ground

Binance's bStocks, which recently hit $1 billion in assets under management, grew to $905 million and captured 24% of the tokenized stock market, the report reveals. Robinhood's tokenized equities increased from $20 million following their July launch to $170 million.

Market Activity

On-chain activity in tokenized equities has increased sharply in 2026, with weekly transfer volume rising 41.8-fold from $420 million in early January to $17.5 billion in early October, according to the report.

DeFi Adoption

Tokenized equities are seeing increased use in decentralized finance (DeFi). Active total value locked (TVL) rose about 20-fold, from $15.5 million on Jan. 1 to $313 million on Oct. 15, compared with 5.8-fold growth in market capitalization between early January and early October.

Regulatory Context

The report notes that Ethereum's early lead in tokenized equities has weakened as issuers have expanded into competing networks. Its share declined from 50% at the start of the year to 22% in October, while BNB Chain increased from 9% to 32%.

Market Outlook

Despite rising trading activity and DeFi adoption, tokenized equities are still small relative to traditional equity markets, which DWF Labs estimates at $75 trillion in the US and $150 trillion globally. The gap leaves enormous potential for further growth as on-chain trading and DeFi use develop.

Conclusion

The report highlights the evolving nature of the tokenized equities market, with new entrants gaining ground and market activity increasing. As the market continues to develop, it will be interesting to see how the landscape shifts and what opportunities arise for investors and issuers alike.