Asia Pacific Consumers Flock to Stablecoins for Everyday Payments

Market Interest in Stablecoins

Visa's latest survey findings show a substantial increase in consumer interest in stablecoins for everyday payments across Asia Pacific. The company's survey of 14,250 people aged 18 to 65 across 14 markets in June and July 2026 reveals that 46% of consumers are likely to use stablecoins in the next five years, up from 16% who used them in the past 12 months.

Awareness and Understanding

Awareness of stablecoins stands at 66%, but a significant gap exists between awareness and understanding. Only 6% of consumers demonstrate an accurate understanding of how stablecoins work, highlighting the need for greater education and clarity.

Consumer Preferences

Consumers favor regulated providers, with 27% trusting government or central bank entities and 26% preferring banks or regulated financial institutions. Trust and clarity remain key hurdles, with 38% of non-users worried about fraud and scams and 36% citing lack of understanding.

Market Outlook

The survey also reveals a significant interest in stablecoins for online purchases, travel spending, and cross-border transfers. Consumers believe that stablecoins could become common for international money movement within five years, with 49% expressing this sentiment.

Regulatory Integration

Visa's approach to integration is centered around connecting emerging stablecoin technology with secure, familiar payment experiences. The company is confirming its commitment to this approach, stating that consumers want stablecoins to feel like a natural part of the payments they already trust.

Conclusion

The survey's findings confirm a significant shift in consumer attitudes towards stablecoins. As the market continues to evolve, it is essential for regulators, financial institutions, and technology providers to work together to create a trusted and familiar payment experience for consumers.